Work with me

B2B Paid Acquisition & Demand Generation Consulting

I help B2B technology companies improve the performance of their paid acquisition programs, connect marketing activity to meaningful business outcomes, and identify opportunities for growth.

My experience spans across cybersecurity, enterprise software, IT infrastructure, and privacy technology, working with complex products, technical audiences, and long B2B sales cycles.

I work independently and directly with the companies I support, providing hands-on expertise without the complexity or overhead of a traditional agency.

How I Can Help

A focused assessment of your existing Google Ads and LinkedIn Ads programs to identify opportunities to improve targeting, campaign structure, conversion measurement, and budget allocation.

You'll receive clear, prioritized recommendations rather than a lengthy report full of generic best practices.

Campaign Optimization & Implementation

Hands-on support to address specific acquisition challenges, from restructuring underperforming campaigns to improving conversion tracking and aligning paid-media activity with your business objectives.

Projects are scoped around clearly defined priorities and deliverables.

Ongoing Paid Acquisition Consulting

For B2B marketing teams that need experienced specialist support without hiring another full-time employee or engaging a full-service agency.

This can include campaign reviews, performance analysis, experimentation, strategic guidance, and targeted implementation support.

Who I Work Best With

I typically work best with B2B technology companies that:

  • Already invest in paid acquisition and want to improve results.
  • Have an internal marketing team but need additional specialist expertise.
  • Sell complex products or services with longer sales cycles.
  • Care about lead quality, qualified pipeline, and measurable commercial outcomes.

Let's Talk

If you're facing a specific challenge with your paid acquisition program, I'd be happy to learn more about it.

Tell me a little about your company, what you're trying to achieve, and where you think you need help.

Get in touch to discuss your project: vlad@thelongclick.com